Leadership Training for the next Evolution of Fitness
PARTNERS
Who's This Made For
Gym owners
group instructors
crossfit coaches
strength coaches
fitness instructors
Les Mills trainers
personal trainers
BootCamp coaches
somatic coaches
What the USA needs now
are Regulated Leaders hosting FUN fitness experiences!
Learn how to look at the body and movement through a fresh lens not taught in other certifications. This isn't a course about better evaluations or how to hit PRs faster, it's a science-based transformation to elevate movement leaders to meet the needs of their communities. Neighbors, family, and friends who are suffering physically, mentally, socially, and spiritually.
Addicted to screens - we must give them something healthier, stronger, that spikes their dopamine AND oxytocin so they keep choosing fitness activities over their couch.
You are not "just a fitness coach" - you carry the weight of our nation's health on your shoulders. It's time to get more people moving - you can't do it alone - and we can't do it without you!
Add fresh tools to your tool belt that builds your connection to others, makes your programming sizzle with novelty, and attracts people based on the joy (and results!) you bring! Learn how being immersed in a play-fueled environment invites deeper connections with clients (and between clients) building greater rapport and retention.
This Play Intelligence workshop includes:
Immersion
You're the client! Experience a PLAYFiT session that combines intentional connection, structured fitness, and free-form game-based activites.
Play as the Future of Fitness
No matter your modality, environment, or clientele - play can be added - and should!
The Research of Joy
Research behind play and cultivating joy. Learn how desperately all ages need it.
Where has the Community gone?
People are more disconnected than ever. Community spaces have disappeared and need to be re-established. Brainstorm unique ways to gather humans.
Leadership vs. Coaching
There's a significant difference between being a leader and being a coach - we help you differentiate and step into your next evolution as a leader.
Regulation, Relationship, Retention
The culture has changed. We are more dysregulated than ever and leading must include nervous system work.
Income Expansion + Opportunity
If most people are overweight, obese, and metabolically unfit in your town, you have HUGE opportunity to get them moving.
Breaking the Routine Loop
Avoid burnout, return to your why, and lead sessions that fuel you!
Identity Shift
Grow into a leader who views fitness as a longevity tool - not something done to simply look good.
What's Next?
After attending this workshop, you'll have the opportunity to join our private community of leaders for continued; mentorship, business building, collaborations, referral partners, anatomy studies, and more to keep the fun conversations and education going.
Testimonials and Photos from past workshops
Colleen has created and led over the last 12 years!
Workshop SCHEDULE
JUNe 27th, 2026
Invitation-Only
OS Institute (+ outdoor space)
Fuquay-Varina, NC
9:00 am - 1:00 pm
INVESTMENT
Starter Financial Plan
$149/hour
Budgeting & Expense Review
Financial Planning CRM
Email Support
Satisfaction Guarantee
Basic Investment Guidance
$397
Half-day Course
Catered Meal + Drink
1 month free in Online Leader Membership
Elite Wealth Plan
$349/hour
Dedicated Financial Advisor
Personalized Investment
Ongoing Strategy Calls
Free Monthly Reports
Executive Financial Lounge
Meet Colleen Flaherty
Colleen is a coach, educator, and creative strategist who has spent more than 20 years helping people move, connect, and grow. Since 2003, she has coached youth soccer, and since 2012, she has trained fitness clients while developing innovative approaches to leadership, community, and movement.
Colleen co-created a CrossFit and NSCA-accredited Pregnancy and Postpartum Strength Course that she taught to more than 100 coaches and instructors worldwide. Her passion lies in helping coaches expand their impact beyond sets and reps by creating experiences that build confidence, connection, joy, and long-term participation.
A lifelong student of human movement and human behavior, Colleen blends evidence-based coaching with play, leadership, and community-building strategies. She is currently developing PLAYFiT workshops and resources to help fitness professionals create engaging, fun-forward environments that keep people coming back, building better health for the long term.
When she's not coaching or teaching, you'll find her outdoors, being silly with her 3 cats and 2 dogs, gathering with humans, cooking by fire, or exploring with her fiancé, Waylon.
Thanks for your interest in 'Play Intelligence' - a workshop for personal trainers, strength coaches, and instructors. Please fill out the form to be added to our communication list for upcoming workshops.
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